Developers aren’t known for their love of marketing! There’s often a wide divide between technical and non-technical roles. but in reality we share a lot of the same challenges – doing more with less, measuring what works and connecting with users.

Recently I spoke at the Wellington Marketing meetup and shared what I’ve learnt working with developers. You can check out the full video below where I cover:

  1. How marketers can use Agile software development principles to create more accountable, data-driven marketing
  2. Why marketers must be artists, scientists and politicians
  3. How working with developers helps you become a better marketer

I’d love to hear what you think of this talk! Please leave a comment below or on YouTube 🙂

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Posted by Nicole Williams

I'm a marketing geek with a passion for tech. Previously, I was the marketing manager for SilverStripe (open source CMS and cloud PaaS) Currently, podcaster and blogger for TechMarketer.org and founder of Wellington Marketing meetup. Currently exploring Europe and living the dream! I'm always up for a chat about marketing and I love sharing my experiences so that others don't have to learn the hard way.

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